Phase II of the PRRP planning process will build on data collected from Phase I and focus on engagement with local businesses and the WPPDC community. The project team will facilitate workshops, focus groups, interviews, surveys, and public meetings to understand the challenges regional businesses and residents are facing due to the Pandemic. These engagements will also aim to identify potential growth opportunities for regional businesses and new economic development initiatives. Development of a regional brand strategy will also begin in Phase II and a variety of branding concepts will be presented at the completion of this phase.